the number of customers with the right SMM!
Tanoya
Нейромед
We determine with whom and how the brand should interact, which messages to broadcast and with what tools to convey their target audience.
The better your content, the more carefully the communication – the stronger the connection with the target audience.
We analyze the current account statistics, the brand’s place in the market and the competitive environment, we analyze previous advertising campaigns, if company had any.
We answer the question: “Why does the brand need social networks?”. We define communication goals: this can be an increase in recognition, an increase in the number of references, an increase in contact with the audience, an increase in loyalty, an increase in sales, etc
We form an idea of the various segments of the audience with which interaction is planned: we take into account their needs, interests, motives, lifestyle.
We are looking for a motive that will push the consumer to interact with the brand.
We think over topics, headings, visual concept and tone of voice.
Depending on the goals of promotion, profiles and motives of the audience, we select promotion tools and communication channels.
Based on goals and objectives, we determine the criteria by which we will assess the success of the promotion.
“What, how and when.” We formulate the content theme: informational reasons for publications, products, services and offers. We think over topics, formats and ideas of publications and plan the dates of their releases.
Focusing on strategy and concept, we are preparing a visual for publications: photos, videos, collages, animation.
We form an idea of the various segments of the audience with which interaction is planned: we take into account their needs, interests, motives, lifestyle.
Based on the themes and ideas developed, we prepare the texts of publications. We write in the style and tonality that the brand has chosen to communicate with its audience.
We post publications, taking into account the details: release time, geolocation, hashtags, and other features provided by the functionality of social networks.
We prepare a monthly work report: indicate what results have been achieved, analyze key indicators and, if necessary, give recommendations on what changes should be made to the maintenance.
Setting up and monitoring advertising campaigns